It's all about speed!
Umi Games identified Fortnite as the most relevant platform to reach next-gen audiences, delivering key brand messaging of high speed, low latency internet connection - essential for gamers!
We built & launched a new owned & operated brand experience, showcasing Sky Broadband and the wider services, placing speed at the center of gameplay.
Welcome to Sky City, powered by Sky Broadband!
Awards recognition:
🏆WINNER - UK Sponsorship Awards
🏆FINALIST - Shorty Awards
🏆SHORTLIST - Global Influencer Marketing Awards, bCreator Awards
Umi Games also created a speed-based theatrical style trailer featuring players battling across the map, showcasing each branded location. This asset was leveraged by Sky across their owned marketing channels and global PR campaign.