Sky City FFA

Fortnite Map Theatrical Trailer Key Stills

Sky engaged Umi Games to build a new evergreen marketing channel that meets next gen audiences where they are through an immersive activation that drives brand awareness and moves consideration

It's all about speed!

Umi Games identified Fortnite as the most relevant platform to reach next-gen audiences, delivering key brand messaging of high speed, low latency internet connection - essential for gamers!

We built & launched a new owned & operated brand experience, showcasing Sky Broadband and the wider services, placing speed at the center of gameplay.

Welcome to Sky City, powered by Sky Broadband!

Awards recognition:

🏆WINNER - UK Sponsorship Awards

🏆FINALIST - Shorty Awards

🏆SHORTLIST - Global Influencer Marketing Awards, bCreator Awards

Umi Games also created a speed-based theatrical style trailer featuring players battling across the map, showcasing each branded location. This asset was leveraged by Sky across their owned marketing channels and global PR campaign.

Stats

1,700,000+
Eliminations
200,000+
Play Sessions
6,000,000+
Brand Activations

Let's take your
brand into Fortnite!