Blog Industry Trends

Marketing Fortnite games is NOT marketing.

Tom Parry
Marketing Director
1 min read
Posted 3 Weeks Ago

86% of players are aged 16-34 and spend 6-10 hours per week gaming, therefore consuming traditional media at HISTORIC LOWS.

For brands to reach these 25M+ daily active players requires an entirely NEW approach to creating awareness and converting interest into engagement.

At Umi Games we are experts in not just building great games that players want to play, but PROMOTING these experiences through player-first campaign strategy.

Core to our approach is partnering with the most effective endemic gaming CREATORS in the Fortnite ecosystem.

Being a division of Whalar, the world’s largest creator company, gives Umi Games a unique advantage to maximize your success by marketing CULTURE.

Reach out to begin creating 🤝